Johan Johansson
Director of Digital Marketing at PDFTron Systems
Johan Johansson brings over 20 years of digital marketing experience. He has launched, optimized, managed, and marketed hundreds of websites, including CRMs and B2B SaaS products serving thousands of global users. He founded and grew Pixelmade Interactive, one of BC's largest digital agencies, which was subsequently acquired by Pro.Net.
His expertise spans market research, strategic planning, rebranding, positioning, and messaging frameworks. He has generated millions in incremental revenue within 12-month periods through conversion rate optimization, A/B testing, and SEO initiatives. He excels at analyzing large datasets for prospect funnel insights and building quantitative progression models across multiple markets and segments.
Certifications: Project Management (PMP), Pragmatic Marketing Certified Level 3, Certified Scrum Master, and Google Analytics Individual Qualification.
"He is motivated by the opportunity to achieve great things in life" and has "demonstrated his intense drive" through his entrepreneurial ventures.